One Percent

As part of an initiative started in 2020 I’m promising to donate 1% of my profits every year to social and environmental good causes within the cities of Stoke-on-Trent and Newcastle-Under-Lyme.


Born and raised on the borderline of Stoke-on-Trent and Newcastle-Under-Lyme in Staffordshire I never imagined a future where I would continue to live just five minutes from where I grew up. I thought for sure I would move away to some far-flung place but as I grew I knew this incredible position within our country was right where I needed to be.

The city and its people have always been supportive of my dreams and I feel an incredible sense of pride to say I’m from this clay moulded landscape. I often travel the length and breadth of the UK to photograph weddings but every time I come home I know I’m right where I should be.

I’d like to pay back the support I’ve received over the years which has enabled me to get to where I am now and it was upon reading Let My People Go Surfing By Yvon Chouinard that I adapted their 1% For The Planet to become my 1% for Local Social and Environmental Issues initiative.


It’s really simple. Every year come the end of the tax year I’ll take 1% of my profits and donate it to a local social and environmental good cause with no caveat to how it should be allocated.

Know A Local Social Or Environmental Good Cause?

I have a pool of ideas on who to allocate the donation to but I’m keen to know of more social or environmental good causes which I can support in the cities of Stoke-on-Trent and Newcastle-Under-Lyme. So if you happen to know of any or represent one then please get in touch and let me know.

Recipients So Far

2020/2021 Number 11 £300

What are Number 11 about? Number 11 support those in crisis to look deeper at the causes of their problems, often exacerbated by factors such as isolation or low self-esteem. They work with individuals to resolve these crisis, whether it be debt, struggles with mental health or substance abuse, unemployment, relationship breakdown, difficulties with benefits, isolation or a wide variety of other issues.

What could the donation have funded? When Number 11 is open to the public they’re able to provide up to 25 meals per day to those in need. Roughly budgeted at £1 per person my £300 donation could have covered 300 meals over 12 days.

2021/2022 Alice £500

What are Alice about? Alice Charity helps to move families in crisis forward from a dark place to a brighter future.

What could the donation have funded? Children sleeping on the floor has become a big issue recently and Alice informed me the money would go towards funding furniture for disadvantaged families to help alleviate this stress.

2022/2023 Affordable Food Stoke £500

What are Affordable Food Stoke about? Affordable Food Stoke provide relief for those in need, by reason of youth, age, ill-health, disability, financial hardship or other disadvantage for families & communities in Stoke-on-Trent

What could the donation have funded? After going to meet Nikki & Duane they told me the donation could fund 35 emergency food parcels, or 143 Friday dining meals. It could keep fuel in their collections van for 10 weeks, or pay towards the bills to keep our centre open.

2023/2024 Pebbles Legacy £500

What are Pebbles Legacy about? Pebbles Legacy aim to tackle canine homelessness which is a massive issue across the UK. They’re committed to ensuring the pups on their patch, and beyond, have a safe and loving space to call their own.

What could the donation have funded? This donation will go towards helping to pay for Vet Bills and Food Costs.

total donated | £1,800.00